Why This Matters
Her Sports Fest is something different.
While summits and conferences play a vital role in advancing the conversation, Her Sports Fest is about action, celebration, and hands-on experience. Her Sports Fest is an interactive, inclusive space where girls and women—at any age or stage in sport can get involved, try something new, and feel part of a community that celebrates their journey.
We believe that sport is a powerful tool for confidence, connection, and leadership. Her Sports Fest is a collective space for all who care about the future of girls and women in sport.
“Through positive sport experiences, girls are more likely to reap the benefits of sport participation and grow into confident and motivated leaders.”
She Belongs: Building Social Connection for Lasting Participation in Sport – Canadian Women and Sport
Facts and Figures: Women and Sport – UN Women
Sport is a great enabler to teach girls the skills they need to advance in life. Girls who play sports develop self-esteem, confidence, resilience, and learn to work in teams.
Championing Gender Equity in Sport – Canadian Tire Jumpstart
94% of women in C-suite positions played sports.
Engaging Newcomer Girls & Women: Physical Activity & Sport Handbook – Canadian Women and Sport
Inclusive sport experiences help newcomer girls and women feel welcome.
What Is Her Sports Inc.?
At Her Sports, we believe that sport belongs to everyone.
We’re a non-profit organization committed to celebrating, promoting, and supporting girls and women in sport at every stage of their journey. Whether you're trying something new, playing for fun, competing at a high level, or want to get back into it, there's a place for you here.
Our Why
Celebrate
Success
Amplify the voices, stories and successes of women in sport—from everyday players to game changing pioneers. Honour their achievements that inspire the next generation.
Promote
Participation
Promote and welcome all ages and backgrounds of girls and women to engage in sports and physical activity in a supportive environment, from first-timers to lifelong players.
Support
Community
Build networks that connect athletes, beginners, casual players, and supporters—alongside coaches, fans, volunteers, and organizations—to collectively champion the movement of girls' and women’s sports.
Who We Are
Carolyn Jeffs
With nearly 24 years of experience running my own events business, I’ve had the opportunity to collaborate across a wide range of industries and projects. Leveraging my extensive background in developing and executing complex, multi-faceted projects, I pride myself on being a strong, communicative leader who sees the big picture while staying focused on the smallest details.
I’ve always felt at home in sport—on the field, in the stands, and behind the scenes. It’s a passion that continues to shape how I play, support, and work within the sector. As a founding partner of Her Sports, I’m proud to help elevate and celebrate the voices of girls and women in sport.
Sherry Lamb
With over 25 years of experience, my background spans corporate, community, and live sporting events. Over the course of my career, I’ve helped raise hundreds of millions of dollars for charitable causes through impactful, purpose-driven initiatives. I bring a strategic lens to ideation, planning, execution, and evaluation—grounded in clear communication, strong organization, and sharp attention to detail.
At the heart of it all, I’m fuelled by a commitment to creating meaningful experiences that bring people together and make an impact. With a passion for inclusion and equity within girls’ and women’s sport, I’m thrilled to be a co-founder of Her Sports!
“Natural talent only determines the limits of your athletic potential. It’s dedication and a willingness to discipline your life that makes you great.”